Liberty Sarina
Your local servo with a smile!
Just 30 minutes south of Mackay, one store is proving that great retail is built on simplicity, service and a strong understanding of community. At the heart of this success is a clear focus: making the shopping experience easy, welcoming and relevant. Rather than overcomplicating the offer, the team has leaned into the fundamentals — keeping shelves full, presenting products neatly and highlighting key promotions so customers can quickly find what they need.
“We’ve really focused on improving how our products are displayed and ensuring availability,” the store team shared. “Simple merchandising and clear promotions have made a big difference, along with encouraging upselling through better customer service.”
That commitment to service is the consistent thread running through the store’s performance. Every team member is encouraged to create genuine connections with customers, ensuring each visit feels personal and positive. Combined with a clean, well-stocked environment and close monitoring of sales trends, it’s a formula that continues to deliver results.
Fresh food and beverages have emerged as standout categories, driven by strong product placement, reliable availability and a deep understanding of local preferences. By staying connected to what customers want — both in-store and through broader trends — the team can respond quickly and keep the range relevant.
This agility is particularly evident in how the store brings trending products to its regional community. Viral items, like the popular TikTok fruit-shaped ice creams, have become a major drawcard.
“We started ranging them recently and they’ve been flying off the shelves since day one,” the team explained. “We also promoted them through local community pages, and now we’re seeing people travel from surrounding areas just to try them.”
Support from New Sunrise has also played a key role in the store’s success, providing strong supplier partnerships, marketing support and operational guidance that have helped lift both availability and customer engagement. Looking ahead, the focus remains on sustainable growth, building customer loyalty, continuing to develop the team and improving operational efficiency. Introducing new and trending products will remain a priority, ensuring the store stays relevant and exciting for shoppers.
Beyond the numbers, what truly sets this store apart is its connection to the community. From sponsoring local football clubs and dance schools to supporting fundraising initiatives, the team is committed to giving back and being an active part of the area they serve.
Customers notice the difference. They value the friendly service, convenient location and the effort that goes into creating a clean, welcoming space — right down to well-maintained rest areas that offer a moment of comfort during their day. That same care extends to the team behind the scenes. Standout team member Lavi, who works the night shift, is a great example, consistently delivering exceptional service and handling every situation with professionalism and skill.
If the store had to be described in three words? Friendly, reliable and community-focused. And that’s exactly what keeps customers coming back
The whole team at New Sunrise would like to thank Liberty Sarina for the ongoing support and looks forward to continuing the strong partnership to help develop and grow sites into the future.
