Fernleigh Road Café
Raising the Bar in Convenience & Hospitality
Located on Fernleigh Road in Wagga Wagga, NSW, Fernleigh Road Café has become a standout example of what can be achieved through strategic investment, strong site leadership and a relentless focus on customer experience.
Operating under TASCO Petroleum’s dedicated Café brand, the site has recently undergone significant internal renovations, complemented by a series of external aesthetic improvements designed to create a more modern and inviting destination for customers.
The transformation reflects TASCO Petroleum’s commitment to delivering high-quality food, coffee and convenience experiences that extend well beyond the traditional service station model. The result is a welcoming environment that caters to everyone from local residents and business travellers through to long-haul transport operators.
Key improvements include:
– Extensive internal refurbishment throughout the café.
– Enhanced customer dining and seating areas.
– Improved Foodservice presentation and merchandising.
– Modernised store aesthetics and customer experience.
– Expanded product range and destination food offer.
– Strengthened TASCO Café branding throughout the site.
Network Strategy
Peter Jessup, TASCO National Retail Manager, said Fernleigh Road Café demonstrates the importance of ongoing investment in Foodservice and customer experience.
“As customer expectations continue to evolve, it’s essential that we provide an experience that gives people a reason to stop, stay and return. Fernleigh Road Café is a great example of how investment in facilities, presentation and product offer can deliver exceptional results, even in an increasingly competitive market.”
The site continues to set new benchmarks across the network, demonstrating that strong execution and customer focus remain critical drivers of long-term success.
Thriving in a Competitive Market
One of the most impressive aspects of the Fernleigh Road Café story is its ability to continue growing despite increased competition.
Over recent years, several new competitors have established operations within close proximity of the site. While many businesses may have viewed this as a challenge, Fernleigh Road Café has continued to break records across both food and shop sales.
This ongoing success highlights the strength of the site’s customer proposition and the loyalty it has built within the local community and travelling public.
An opportunity also being explored is a launch into catering for business, parties, and small events. A work in progress that has the potential to build further food and shop sales.
By focusing on quality, consistency and a superior customer experience, the site has successfully differentiated itself within the market and continues to attract strong customer traffic.
The Power of Great Merchandising and Foodservice
While TASCO Petroleum’s investment has played a significant role in the site’s success, a major contributor has been the exceptional execution delivered by site operator Mark Canty and the support provided by New Sunrise.
Together, they have created a carefully curated merchandising strategy and food offer that maximises customer engagement and drives sales growth.
From category management and product selection through to presentation and promotional execution, every element of the store has been designed to deliver an outstanding customer experience.
The result is a destination café that continues to outperform expectations and evolve alongside changing customer preferences.
Our People
At the heart of Fernleigh Road Café’s success is a team committed to delivering exceptional service every day. Led by Mark Canty, the site has developed a reputation for consistently high standards across food quality, presentation, cleanliness and customer service.
The team’s passion and commitment are evident throughout the business and have played a vital role in building customer loyalty and supporting the site’s continued growth. Their ability to embrace change, execute new initiatives and maintain a strong focus on the customer experience continues to set Fernleigh Road Café apart from the competition.
Looking Ahead
As Fernleigh Road Café continues to evolve, the combination of TASCO Petroleum’s investment, New Sunrise support and strong site leadership provides a solid foundation for future growth. In an increasingly competitive roadside retail environment, the site serves as a powerful example of how the right blend of facilities, merchandising, Foodservice and customer focus can deliver exceptional results.
On behalf of the team at New Sunrise, we wish the Ampol Fernleigh team continued success and growth, and we look forward to supporting them in achieving even greater milestones in the future.
