Liberty Dalby
Your Local Servo With A Smile
Positioned on Queensland Western Downs, Liberty Dalby is a true roadhouse destination, serving locals, travellers and the heavy transport industry moving through this important regional corridor. More than just a place to fill up, the site provides a welcoming and convenient stop where customers can recharge and enjoy a quality fresh food offering before getting back on the road.
A strong food offer is at the heart of any successful roadhouse, and Liberty Dalby is a great example of why FOOD matters. For customers on the road, is more than just a convenience- it’s a key reason to stop, refuel, recharge after a long drive.
At the heart of Liberty Dalby, is owner Sai, whose genuine passion for retail and food is evident across every part of the business. Sai takes immense pride in delivering a strong customer experience, with a particular focus on fresh, quality food that keeps customers coming back. Sai has a hands-on approach, working daily on site and is truly committed to continually improving the offering.
This month, Sai takes time out of his busy schedule to sit down and discuss what makes Liberty Dalby such a prominent retails and food outlet in the Dalby region.
What initiatives have you introduced to help grow sales in your store?
“I focus a lot on understanding what our customers actually want and making sure our offer continues to evolve. We’ve expanded our food range and strengthened our coffee offer, introduced new products and promotions to keep the store fresh and relevant. If a product is not performing, we don’t keep it just because it’s always been there, we change it, try something new and focus on what our customers are buying.”
What’s been your consistent focus when it comes to driving performance?
“Customer service, availability and presentation. I always tell my team; we can spend money making the shop look great but if service isn’t good customers won’t come back. We try to keep the store clean, shelves full and serve people quickly with a friendly smile.”
What products categories have delivered the strongest growth and what has made a difference?
“Food-to-go, meals, coffee and drinks have been strong for us. We keep trying new products and remove old and tired lines that don’t sell in the drink fridge. We’ve introduced the full range of Jill & Jack’s Daily Baked On Site pies and sausage rolls to our food-to-go offering this year and are having great success with them. We’ve seen a 20% increase in Pies and Sausage rolls sales since switching to Jill & Jack’s Daily and feedback from the customers has been very positive. We continue to tweak our food menu to meet customers’ needs and demands and the seasons. Reviewing market trends and competitors to ensure our food offering is best in town.”
“We take great pride in serving quality, home-style roadhouse meals that keep our customers coming back. Our menu features favourites like chicken parmigiana, lamb shanks, bangers and mash, along with a popular roast of the day. Our burgers and steak sandwiches are consistently strong sellers.”
“While we’ve always catered for long-haul truck drivers, we’re seeing more and more locals choosing Liberty Dalby specially for lunch and dinner. At our busiest times, it’s not uncommon to see every seat in the roadhouse full, which is great reflection of the quality and value of our food offering.”
In what ways have New Sunrise supported your store’s success?
“The biggest advantage is having the buying power and support behind me, as an independent retailer. Great promotions and deals that drive customers into my store, support from the field team and their office they are always there and willing to help.”
“The monthly deals and specials keep the offer exciting and new for the customers each month, the POS looks great on the promotional ends and really showcases the deals and multi buys.”
“I have also utilised the Accelerate Training Program, I have a team of 14 staff so having a training package as part of their induction is a great help when onboarding my team. Each module only takes a couple of minutes, and we schedule time at the start of each shift for the guys to get one or two modules completed.”
Liberty Dalby is a splendid example of what can be achieved when a strong food and genuine understanding of the local community comes together. Sai’s hands on approach and willingness to continually evolve the business have created a destination that appeals not only to travellers and truck drivers, but increasingly to the local community. With a clear focus on great food, customers service and continually improving the offer, Sai and his team have positioned Liberty Dalby as a standout roadhouse and retail destination in the region. New Sunrise would like to wish Sai and the team at Dalby all the success in the future.
