Mobil Warragul
Your quick stop for fresh flavours & great service
What have you done to Increase the sales?
“We have been proactive in enhancing the overall customer experience by strategically understanding our target audience. Our focus is centered on food as the primary sales category, ensuring high-quality and diverse options that cater to the varied preferences of our customers. Whether it’s fresh sandwiches, bakery pies, sausage rolls, or kebabs, we’ve curated a menu that guarantees there’s something for everyone. These quick, satisfying meal choices encourage repeat visits. The addition of barista-quality coffee further elevates the dining experience, offering a convenient, yet premium option for customers on the go.”
Warragul, located about 100 kilometres east of Melbourne, is a picturesque town where urban sprawl gracefully transitions into the countryside. Its lush, green landscape is so vibrant it seems almost enhanced. The area is renowned for its thriving agricultural industry, including dairy farms, wineries and fresh produce. Mobil Warragul, recently refurbished and relaunched in February this year, is part of NUV Petroleum. We had the opportunity to catch up with Sanj Karandikar, Director at NUV Petroleum and Suresh, the store manager, to discuss how the business is progressing.
What are the main areas you focused on?
“Focusing on the simple and fundamental aspects of the business has proven to be the best strategy. Our emphasis on strong merchandising standards, cleanliness and excellent customer service has been instrumental in driving sales.”
Merchandising Standards – “By ensuring that products are well-displayed and clearly priced. This enhances the store’s aesthetic appeal while making it easier for customers to navigate and make informed purchasing decisions.”
Cleanliness – “This is essential in retail, as it directly influences customer perception and experience. By maintaining a rigorous cleaning schedule and prioritizing hygiene, we create a welcoming environment that leaves a lasting positive impression. Additionally, our customers have started rating the cleanliness of our washrooms as part of the Golden Loo initiative. This further showcasing our commitment to maintaining high standards and ensuring a pleasant experience for everyone who visits.”
Customer Service – “Investing in staff training, particularly in product knowledge and sales techniques, along with New Sunrise’s Accelerate Training, is key to delivering exceptional customer service. Well-trained staff, equipped with the ability to cross-sell and upsell effectively, not only enhance the overall customer experience, but also contribute to boosting the average transaction value.”
New Sunrise role in success: Sanj has highlighted the strong impact of recent $1 and $2 promotions, noting how surprised customers were to see Cool Ridge water for $2 and Mars & Snickers for $1. The current $2 Pepsi 600ml promotion is also proving to be a success, further driving sales.
Mobil Warragul has also recently introduced the Jill & Jack’s Daily range which has been performing exceptionally well. The sausage rolls, in particular have become a standout hit, with customers responding positively to the new offerings. The Pepper Steak pie and other pie varieties have also been well received. This gives the store a unique bakery-style feel, which adds another point of difference and enhances the overall customer experience.
Plans for the next 12 months:
“At Mobil Warragul, our goal is to take an innovative approach to further enhance our food offerings. These steps will help us enhance our food selection and overall customer experience, making Mobil Warragul a go-to destination for delicious and convenient food options.
Over the next 12 months, we plan to:
✔ Expand our current hot food offerings with new and diverse menu items, including lunch and dinner deals and healthier snack options, to appeal to a broader customer base. 9 Introduce seasonal and limited-time offerings to create excitement and encourage repeat visits.
✔ Explore partnerships with local suppliers to bring fresh, locally-sourced products to the store. Strengthening our community ties and providing unique, high-quality food options.
✔ Continue focusing on customer feedback to fine-tune our menu and ensure consistency in the quality of our offerings.”
The team at New Sunrise would like to extend their congratulations to Sanj and her team for their outstanding efforts. Your hard work and dedication are truly appreciated and have made a significant impact. Keep up the great work!
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