Join the #1 Retailer
In Australia

New Sunrise is a family-owned and operated Australian company operating in the petrol and convenience retail industry since 1998.

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Retailer in Australia

MEMBERS AND COUNTING

Years in the industry

Retailer in Australia

MEMBERS AND COUNTING

Years in the industry

About New Sunrise

New Sunrise is a well-established family-own business, operating in the petrol and convenience industry for over 20 years.

Our presence extends across Australia, and we provide top-notch service and support to our valued members and the wider community.

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New Sunrise as a Buying Group

Become a Partner

Why Become a Retail Business Partner?

New Sunrise is actively seeking retail partners to join us in our mission to provide exceptional products and services to customers across the country.

By becoming a retail partner, you gain access to numerous benefits and opportunities for growth.  

Advanced Retailing Tools 

Our tools streamline your inventory, give deep insights into your customers, and speed up your checkout. Personalize marketing to engage customers and protect your data with industry-leading security.

Profit Boosting Rewards Program

This program is made to help your store earn more profit and keep customers coming back. You’ll get special discounts, exclusive offers, and bonuses.

Comprehensive Support Training

Receive comprehensive support and personalized training from New Sunrise’s expert team. Our goal is to guide you through using our advanced tools, ensuring you’re equipped with the skills needed to thrive in today’s competitive retail world.

Captivating Branding Tools

Our aim is to boost brand visibility and customer engagement, which in turn, increases profitability and loyalty. By taking advantage of our branding tools, you’ll elevate your brand identity, and leave a lasting impression on your audience.

Join us and become a New Sunrise member to access our advanced retailing tools and comprehensive marketing program.

Buying and Retail Programs

We don’t think one size fits all, we have small cafes in the middle of Sydney and large roadhouses in the middle of the Null arbor, we provide a flexible base program from which you can build from. You can take part in one or all three programs, it’s your choice!

Petrol Station & Convenience Store

Maximize the full potential of your petrol and convenience store with our tailored promotional program. We elevate sales, attract customers, and enhance profitability through our strategies.

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Coffee and Food Service

If you want to find and buy food for your cafe or food service business more efficiently, New Sunrise has the best solution.

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Local Tobacconist

As the local tobacconist, you’ll naturally attract tobacco enthusiasts, leading to more foot traffic and referrals, no need to oversell.

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Passport to Profit Loyalty Program

Passport to Profit is an exclusive incentive retail program that recognises and rewards retail excellence. The program is proven and has been successful for retailers for 20 years.  Members of this program have greater sales growth than regular New Sunrise members. 

Participants consistently meet high retailing standards, like those of chain stores or franchise promotional systems. This success is driven by strong category promotions, strategic tactical activities, and a dedication to maintaining excellent store standards. 

Members Benefits

Save money by enjoying price discounts, rebates, and allowances on various products.
Streamline your operations through organized inventory management, store design, and branding.
Gain category management and consumer behavior insights for insightful information.
Build relationships that matter with strong account representation and partnerships.
Allocate time to enhance customer experience through structured promotional activity.
Benefit from education study tours, awards, recognition, and training for knowledge.
Respect your independence with flexibility in programs.

About Iceworks 

ICEWORKS is an annual conference which brings together the best independent retailers in Australia for a week of networking, insights, and workshops. We invite the top retailers in Australia to this exclusive conference to learn and share.   

Iceworks locations have included Fiji, Hong Kong, Hanoi, Los Angeles, Nouméa, Dallas, San Francisco, Hawaii and Vietnam.  

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Proud Member of

Hear from our Partners

New Sunrise has been a vital part of our retail business for the last several years. They have helped enormously in improving our bottom line with the provision of price maintenance for all our sites.

J. Jones
Managing Director

From a large multi-site operators’ perspective,
our transition to the New Sunrise Group has been a smooth one.

E. Nowell
Retail Manager

I have and will continue to recommend New Sunrise to any potential store owner. Joining the New Sunrise group would have to be the best business decision we have ever made.

D. Turner
Business Owner

Our 2 stores have been members of the New Sunrise Group now for approximately 6 years and in this time, I have found them to be a totally professional team with great ideas, great support and fantastic promoters for the group members and my stores.

W. Thorniley
Director

I would definitely recommend New Sunrise for anyone who is running a service station, corner store, mini-supermarket or a convenience store.

M. Chu
Business Owner

Ready for the Sunrise?

Discover the future of retail with New Sunrise! Our advanced tools and support can help your business thrive.

About Us