Sunrise Local Store – Freedom Fuel Vineyard

Say G’day to Freedom Fuel Vineyard, the latest fully branded Sunrise Store. This store has always been a well maintained and well presented store. Since Freedom Fuel Fuels Vineyard’s proud long-term partnership with New Sunrise back in 2017, this site has always carried the Sunrise branding even from its earliest version. However, once owners Alpesh and Sailesh saw the new design, the fresh modern look and powerful messaging behind the brand, they were determined to have their store stand out from the crowd.

This store’s branding has amazing cut through whether visiting it day or night. It is clean, bright and welcoming in its appeal.

“We love the messages the site is portraying to or customers and in terms of style, we think orange is the new black. Since the new branding was activated, both fuel and shop sales have grown.”

Both Sailesh and Alpesh wanted to compliment the branding with new shelving and also remerchandise the store so it reflected the overall appeal of the store. If there was going to be a substantial investment in branding, the inside of the store needed to have a more modern feel as well.

As a result, the new look of the store compliments the new brand. Customers have raved about how open and fresh the store looks. When customers fill up at the bowser their attention is drawn to the vibrant and dynamic orange external. This is complimented by the 3D LED lettering that brightens the forecourt at night. Once they are instore, they are immersed into an exciting, playful and convenient world. With cheeky brand call outs and heartfelt Common Good messaging.

“Since joining The Common Good, our coffee sales continue to grow significantly.Our customers love knowing that every cup of coffee counts towards supporting mental health”

Why not take the trip out to Vineyard and see it yourself!