Mission and Vision Values
We aim to deliver continuous improvements in our services for our members.
New Sunrise’ Retail Excellence
New Sunrise provides independent retailer operators with a world-class retail system, driving profitability & improving store standards. Our program integrates and coordinates the promotional, operational, and merchandising activities between retailers and manufacturers.
New Sunrise is the fastest-growing national independent convenience retailer in Australia, with over 1,100 member stores nationwide, and has been rated the best national independent buying group.
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
Our core Mission
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Our Vision

Our Values:
Look out for the Sunrise, Your Local Servo with a Smile.