Caltex Rockhampton
Welcome to Caltex Rockhampton, the latest edition to the vibrant branded Sunrise Family.
As part of the New Caltex Forecourt Design, the Benoil Group wanted to ensure customers recognised the shop offer was a 100% independently owned and operated site plus 100% committed to the New Sunrise Program.
New Sunrise worked with Caltex to provide space to seamlessly call out the offer within the Fuel Pylon and arranged co-branding of the facia.
The shop entry is branded Sunrise Local Store, welcoming customers to the site. Once inside, the branding is focused on what this site does best, Food; Good Food to Go, Common Good Coffee and Jill & Jack’s Daily Pies proudly brand the food area.
The pelmet above beverages invites customers for a chilled drink, and the rear pelmet space showcases that the site is proudly owned by locals. As a busy site that also functions as the bus station for Rockhampton, visitors are invited to use the restrooms with an engaging “Don’t Worry, Pee Happy” message
LED strip lighting combined with bright, community-centric Sunrise messaging elevates the site’s appearance and reinforce a premium brand experience. This is a magnificent transformation of a previously tired and dated fit-out.
If you are looking to brand your site and connect to an extensive digital and social marketing campaign planned for 2026, please reach out to your Regional Business Manager for a discussion or contact David Bickle on 0491 217 022 or email dbickle@newsunrise.com.au.
