Our Values


  • We are truthful and honest
  • We deliver what we promise
  • We are reliable in our actions

Working Together

  • We can only succeed if our members succeed
  • We work to improve our members retailing skills
  • We are flexible and responsive to our members & suppliers needs
  • We work collaboratively in all working relationships to achieve the best outcome for our members
  • We work to build strong relationships that will produce the best results for our members and suppliers


Everything we do is to help independent retail operators remain competitive in Australia. We are determined in developing a retail model that is affordable and relevant to the independent market. New Sunrise only attracts members who share our passion for excellence and are committed to constant improvement.

  • We treat others with respect
  • We provide feedback and accept feedback
  • We measure and calibrate good performance

Passion for distinction

  • Everything we do must work for our members, our suppliers and us
  • We measure everything we do
  • We challenge the status quo and look for a better way
  • We are very passionate about retailing & Marketing, our continuous expectations