New Sunrise is a buying, merchandising and promotional group for independent service station stores throughout Australia.
New Sunrise will guarantee that they will grow your shop sales through our equation:

Buy Better + Sell Smarter = Bank more

About Us

Buy Better: The New Sunrise Group combines 770 quality independent Petrol and Convenience stores, giving member’s access to exclusive rebates and discounts along with greater buying power from all major suppliers.

Sell Smarter: The New Sunrise Group offers a complete Retail System incorporating a strong promotional program, merchandising and operational support.

Bank More: By putting our equation into place Buy Better + Sell Smarter =Bank more along with using all of our resources and measures in place, New Sunrise will provide you with the best foundation to bank more money.

Our mission:

To provide independent retail operators of C-Stores, a world class Retail System that will bring together the independents and drive profitability by integrating and coordinating the promotional, operational and merchandising activities between retailers and manufacturers.

Our values:

Everything we do is to help independent retail operators remain competitive in Australia. We are determined in developing a retail model that is affordable and relevant to the independent market. New Sunrise only attracts members who share our passion for excellence and are committed to constant improvement.


  • We are truthful and honest
  • We deliver what we promise
  • We are reliable in our actions

Working Together

  • We can only succeed if our members succeed
  • We work to improve our members retailing skills
  • We are flexible and responsive to our members & suppliers needs
  • We work collaboratively in all working relationships to achieve the best outcome for our members
  • We work to build strong relationships that will produce the best results for our members and suppliers


  • We treat others with respect
  • We provide feedback and accept feedback
  • We measure and calibrate good performance

Passion for distinction

  • Everything we do must work for our members, our suppliers and us
  • We measure everything we do
  • We challenge the status quo and look for a better way to do it
  • We are very passionate about retailing & Marketing, our continuous expectations

New Sunrise provides its members with access to awesome negotiated discounts and rebates with major suppliers.

Buy Better

  • Buying power of 770 sites
  • We have negotiated a highly competitive list price and discounts with all suppliers across C-store – food service, store needs, equipment and services such as banking, Eftpos.
  • Red hot Power Buy deals – Fast to market strategy.

Sell Smarter

  • Promotional Activity: Seasonal events, suppliers' national activities, store incentives and exclusive consumer promotions (Bill Buster). 
  • Free Hardware Starter Kit: Hardware to promote all promotions in a professional matter. This kit includes Large Snap Poster frames, gondola end frames, counter mat and counter box.
  • Free Training and Operational Tools: Access to the New Sunrise Management Tool Kit and Manuals as well a free training session annually.
  • Professional Field Support: A dedicated and experienced Business Manager for your site.
  • Merchandising - Store layouts & Planograms: Maximise your profit and get the best return on your retail space through the use of our Layouts and Planograms.
  • Product File Management Solution: New Sunrise managers the product file for over 170 sites, which encourages many benefits ranging from a reduction in labour costs to maintaining the integrity of the product file.
Join Us!... Fantastic help regarding transition of stock files & signage requirements has enabled
TASCO Inland to continue its well presented, professional image that our valued
customers have come to expect.

Evan Newell  
Retail Manager, TASCO Inland Australia Pty Ltd...

As a Petrol Station, you know that price is price wherever you go – all buying and promotional groups have very similar discounts, rebates and promotional programs if you look at the picture over a total year you may vary slightly, which is to be expected.

 Our customers say what set’s us aside from our competitors is:

  • We deliver the best possible pricing and merchandising solutions
  • We concentrate on differentiating our customers from their competitors (it is near impossible to compete with Coles and Woolworths on price – we need to differentiate our offer)
  • We are not afraid to try new things which will help our sites gain a competitive edge
  • Our specialist Business Managers bring a wealth of experience and knowledge and are dedicated to your success.
  • A “Quality Check Program” available to sites free of charge, who want to be measured and benchmarked against New Sunrise standards. Independent check of your service station every 4 weeks with reporting emailed to you direct.
  • We see the decline of tobacco and are putting new initiatives in place that will replace those lost sales
  • We have formed partnerships with Coca-Cola, Lion Dairies, Goodman Fielder, Mrs Mac’s, Everyday Café, Ingham and Simplot to ensure you are delivered “Everyday FAIR prices” all year round.
  • In order to promote effectively we believe you need the right tools therefore we provide free hardware kit to ensure you look professional
  • We provide a state-of-the-art web portal for Members where you can find the information that you need  to make the difference in your business. Additionally we handle social media tools for your customers to interact wit


New Sunrise has been a vital part of our rJoin Us!etail business for the last several years. They have helped enormously in improving our bottom line with the provision of price maintenance for all our sites.

This is no doubt the most onerous and time consuming task in retail and to have it monitored so closely and reliably is a benefit which is difficult to value.
The friendly reliable assistance which is always available to my staff, makes doing business with New Sunrise, easy and pleasurable.

I cannot thank you enough for the relationship that John H. Jones has with New Sunrise, and I look forward to working with you for many years to come.
Your ideas and approach are innovative, interesting and financially rewarding, which is a good indication of the effort you put into keeping your customers happy.
John Jones
John H. Jones, Managing Director